Their team includes Owner/Operator Cole Goins, a NORMI PRO–certified professional, currently the only active NORMI PRO in Michigan, trained under medically informed protocols for mold assessment, remediation guidance, and post-verification.

This unique combination allows Pure Air Michigan to identify both air quality issues and underlying building concerns, providing clear repair plans, protocols, and recommendations.

Pure Air Michigan also emphasizes the concept of “mold load,” the idea that most homes already contain a baseline level of mold, and that events like leaks or flooding don’t typically create mold problems on their own, but instead contribute to and increase the existing load within the home and HVAC system.

For example, during a recent buyer inspection, while mold was noted in the attic and basement, Pure Air Michigan identified an old leak from an upstairs bathroom into a kitchen cabinet below—an issue that had been missed and was already contributing to hidden mold load growth inside the wall.

Pure Air Michigan works alongside inspectors and water-damage contractors rather than competing with them, focusing on the air quality and environmental side, while trusted contractors handle structural repairs. This team-based approach ensures a more accurate and complete indoor air reset solution for homeowners and businesses.

Commercial & Residential Air Quality Solutions

In addition to mold and air testing services, Pure Air Michigan offers advanced air purification, commercial sanitization, and state-of-the-art air purifier systems through partnerships with leading technologies, including Extreme Microbial Technologies (EMT) and Best Living Systems (BLS).

These solutions are ideal for large and small businesses, offices, medical spaces, and homeowners looking to improve indoor air quality, reduce airborne contaminants, and create a healthier environment for employees, customers, and families.

Whether you’re looking for whole-home sanitization, ongoing air purification, or in-home air purifier units, our team can recommend the right solution based on your space and needs.

Businesses interested in improving workplace air quality or offering a “fresh air” environment for their teams are encouraged to call for current discounts and on-site evaluations.